B2B Corporate Branding
Stand Out From The Crowd
Global Brand Refresh
Our Three Step Process
Not happy with your B2B Corporate Branding? Have you considered a Global Brand Refresh?
A Global Brand Refresh is an exhaustive look at the visual and reputational identity of your company worldwide.
Colligan Communications can push past internal politics as a neutral, third-party expert. We can provide unbiased analysis based on company and customer input. We combine this input with competitor landscape research to provide branding designed to grow sales.
Colligan Communications utilizes a three-step brand refresh process:
1. Where is my brand today?
2. Where do I want my brand to be tomorrow?
3. How do I get there?
B2B Corporate Branding
A Data-Driven Approach to Your Best Path
Situational Analysis
Where is your brand TODAY?
A well-considered strategy for moving your brand forward requires a strong understanding of your brand´s perceived strengths and weaknesses today.
Colligan Communications will provide a comprehensive situational analysis based on the following two elements:
Competitor Analysis
- A comprehensive look at existing company and competitor messaging and positioning with the goal of uncovering strengths, weakness and opportunities.
Corporate Questionnaire
- Investigates how key internal and customer audiences view the brand and provides input opportunity for key company stakeholders.
Strategic Planning
Where would you like your brand to be TOMORROW?
At a professionally structured Brand Workshop, company leadership will be presented with key data from your Situational Analysis.
- What brand strengths/weaknesses are perceived internally (by your staff)
- What brand strengths/weaknesses are perceived externally (by customers and partners)
- What features are most highly valued by your customers
- Where your competitors are presenting strength and weakness
- Any variation in these findings by geography or market
Colligan Communications will then lead company leadership in a professionally structured Brand Workshop where these findings are discussed and implications in terms of the company´s mid- and long-term growth strategy are debated.
Planning Your Roadmap
Brand Action Plan
Colligan Communications will provide a strategic report based on input from steps one and two. This comprehensive report contains recommendations on both visual (logo, website, etc.) and messaging (tagline, marketing tools, etc.) brand development tools.
Colligan Communications can then execute every step of the Brand Action Plan across geographies and in multiple languages when appropriate.
Testimonial
“Colligan Communications exceeded our expectations in driving our Global Brand Refresh. They were able to collect and analyze powerful data on our perceived strengths and weakness across a range of markets and geographies. They presented our company leadership with clear options for moving forward. They then executed every step of our Global Brand Refresh including new logos, six updated websites in multiple languages, updated print and video marketing material, and internal training in both the US and Europe on new messaging and resources – the works.”
Marjorie Gras, Global Marketing Director, Industrial Decorating Solutions (IDS) Group
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