B2B Product Branding
Stand out, Drive Sales
Empower Your Product Branding
Conciseness Meets Context
What are keys to success for B2B Product Branding?
To be impactful, a product brand name should:
1) Be concise (memorable)
2) Be aligned with your Branding Tree
3) Be selected with a careful eye to market context / competitor branding
4) Effectively communicate your product´s differentiating value
Have you heard the expression “If I had more time, I would write you a shorter letter”?
B2B Product Branding is the art of checking all four of these boxes in only a couple words.
Given all the time and investment you have spent developing your product, we believe it is key to plan strategically for how the value of your product can best be communicated to your target audiences.
B2B Product Branding: Branding Tree
Strategic Organization for Optimized Results
“Branding Tree” is the name given to a structure around which a company’s product lines are strategically organized and presented. The creation of a well-organized branding tree can help a company in several ways:
- Help audiences easily identify and understand company products
- Make potential applications clear to target audiences
- Quickly and effectively highlight key differentiators
- Simplify and strengthen the process for naming/branding new products moving forward
- Eliminate inconsistent or unclear product names that may cloud communication of the brand and value of products
Measurable Impact
Setting Yourself Up for Branding Success
Once an effective branding tree has been established, it serves as the foundation for a naming convention, simplifying and enhancing the branding/naming of products in the future.
A strategic branding tree also serves as the foundation for a streamlined, efficient website layout.