B2B Marketing
A different animal...Successful marketing boils down to delivering
the RIGHT message to
the RIGHT audience via
the RIGHT channel
But this looks very different for B2B brands.
Our expertise
B2B Marketing Services
Program Design & Execution
Once we have developed a research-based marketing program tied to your precise needs, Colligan Communications has the expertise to deliver turnkey digital and traditional B2B Marketing. Our programs deliver maximum impact with superior efficiency.
Digital Marketing
An efficient way to maximize your reach and achieve highly measurable results.
Traditional Marketing
Tried and true tactics that communicate your value in a meaningful way.
Marketing Integration
Marketing strategies must be integrated into the fiber of how a company does business.
B2C vs. B2B Marketing
Benefit-Centered Marketing
There are many ways B2B marketing differs from B2C marketing:
- B2B products tend to have higher prices and lower volumes compared to their B2C counterparts.
- The sales cycle tends to be longer for B2B products.
- B2B purchase decisions are often made by a team rather than an individual.
- B2B messaging targets consumers in their professional rather than personal capacity.
- B2B messaging focuses more on value-driven (rather than emotional) appeal.
Delivering the right message, to the right audience via the right method- requires understanding each of these elements from a B2B perspective.
- Message – value or features focused
- Audience– niche
- Method – targeted outreach to select audience
Free Consult
Set Up a Free Consultation Today!
Are you looking to grow your sales? Need an expert to guide you through a marketing challenge? We´d love to hear about it.
Schedule your free, no-strings-attached 30-minute phone consultation, and we will be happy to share our expert advice on what first steps we recommend.