B2B MEDIA EVENTS
Stand out from the crowd
Trade shows, press tours, media events – each provide a unique avenue to communicating key brand messages.
Optimize Your Investment
Trade Show Media
Trade Shows require a significant commitment of time and resources. In order to maximize the value of trade show investments, Colligan Communications has developed a three-step approach to trade show support.
Pre-Show
We write and distribute pre-show press releases to publications preparing show previews to drive attendees to the company booth.
At-Show
To ensure coverage in highly-read post-show roundups, press kits are distributed to relevant press. At-show interviews are conducted with key journalists.
Coverage in Show Daily publications can drive traffic to the company booth.
Post-Show
Colligan Communications follows up with key editors to ensure they have all the product information, photography, and captions they need as they begin to prepare their show summary articles.
Domestic & International
Press Tours
Why press tours?
B2B Media Events are not always part of larger trade events. Press tours are designed to get you in front of select, influential members of the media for face-to-face conversations that can increase your company’s press coverage. A press tour can be organized in conjunction with your company’s presence at a trade show or industry conference. Relationships formed through a successful press tour can set the stage for future press attention.
How can Colligan Communications help you?
Colligan Communications experience strategically planning press tours designed to raise company profiles and build strong relationships with key industry influencers.
Turnkey Support
Media Events
Why Media Events?
The goal of hosting a media event is to garner publicity in order to reach a key target audience.
How can Colligan Communications help you?
Colligan Communications assists clients in planning, implementing, and working with the media at a wide range of events, from press conferences to new product launches. We can handle all of the logistics from venue selection and material preparation through post-event follow-up.
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