b2b Public Relations
Make your industry aware
A B2B public relations strategy focuses on promoting your products or services to other businesses. We generate positive media coverage to drive awareness and estabish thought-leadership status with the ultimate goal of driving sales.
Specialties
We Can Do It All
Simply put, we know what to say, to whom, and how. We know how to get your message in front of the right people via the best channels to ensure your products are widely visible to target audiences.
In addition to “paid” publicity opportunities, global trade publications provide powerful outlets for “earned” media exposure.
To access these opportunities, you need a strategic B2B public relations plan. The results are powerful!
Media Relations & Editorial Calendars
We develop and maintain close relationships with important horizontal and vertical trade press editors ensuring coverage in important industry-round-up articles.
Media Training
Expert training on how company spokespeople can stay on message and handle a range of media interview platforms.
Press Releases
Stay top of mind with your target audience thanks to a steady stream of company and product news.
Thought Leadership Articles & Testimonials
These in-depth articles represent a good opportunity to highlight value-adds like expert service.
Global Relationships
Media Relations
What is it?
The key to a successful public relations program is aggressive media relations. Ongoing, proactive media relations includes regular outreach to relevant media outlets to see what journalists are writing about and to identify publicity opportunities.
How is it done?
Colligan Communications has unparalleled relationships with global media across a wide range of industries. We take a strategic approach to ensuring that you are getting press coverage your audience will notice by effectively communicating your message via the proper media channels, whether it is traditional, social, or digital.
At ease, on message
Media Training
What is it?
Media training is used to instruct companies how to interact with the news media and how to gain positive media coverage.
How is it done?
Facing the media can be very daunting, particularly if you aren’t properly prepared. Colligan Communications helps executives maximize valuable media opportunities by focusing on the preparation, skills and tactics your spokespeople need to be armed with when meeting with the media.
Stay top of Mind
Press ReleasesPress releases offer a steady stream of publicity that allows a company to maintain a visible presence and momentum in existing and emerging markets. Press releases position a company as an active, forward-looking innovator.
The online coverage that a press release generates will also enhance a company’s SEO and online presence.
Grow your authority
Thought Leadership Articles
What is it?
Bylined by company executives, thought-leadership articles typically address emerging technologies or industry trends and provide companies with an opportunity to position themselves as industry leaders. They generate longer, more in-depth publicity than is typically possible with press releases, and promote key company differentiators like breadth and depth of experience and superior service.
How is it done?
Colligan Communications is familiar with what key trade publications will be looking for in terms of article content and style, allowing us to create impactful feature articles and successfully place them in multiple, non-competing publications worldwide.
Grow Your Credibility
Testimonials & Case Histories
What is it?
Case History or “Testimonial” articles present the success a customer has had using your technology. The article will typically focus on your customer’s success with a new technology, and how you helped them achieve it, thus positions them as innovative and forward thinking.
How is it done?
Very carefully! We know your customer relationships are hugely important. We know your customers are busy. We know how to handle the testimonial process in a turnkey way that ensures minimal time investment from you and your customer and an outcome that is beneficial to all.
Low Hanging Fruit
Leverage Your Assets
Marketing and public relations are more powerful when conducted together. Make better use of tight marketing dollars by leveraging each asset you create on all relevant channels.
For example, a content cluster you create on your blog to grow Google Authority and strengthen your SEO may also be dusted up a bit for use in a leading trade publication.
Colligan Communications constantly helps our clients leverage all of their marketing tools for maximum possible impact.
Ready to become more profitable?
Do you have a marketing challenge? We would love to hear about it!
Get expert advice on recommended first steps to meeting your sales goals.