Key Element
Marketing Integration
Simply put, marketing cannot be successful in a vacuum.
To have an impact, marketing strategies must be integrated into the fiber of how a company does business.
Colligan Communications goes beyond creating and handing off marketing and public relations tools.
We provide proactive counsel on how these tools can be leveraged company and industry-wide for maximum impact.
Closing the Loop
Sales & Marketing
Too often, sales and marketing efforts are not coordinated, resulting in the creation of marketing tools that do not fully meet the needs of your sales team in the field.
Conversely, it is not effective to bring in new marketing leads if your internal sales team has not been given the proper resources and training to turn those leads into sales.
Colligan Communications can work closely with both your sales and marketing teams to ensure a closed loop between sales and marketing and an optimized outcome for your bottom line.
Marketing integration is a key component of successful growth strategies.
Marketing Integration: Cover ALL Your Bases
Vertical & Horizontal Markets
Companies often overlook the low hanging fruit available by actively targeting both horizontal and vertical target audiences.
For example, it is very common for an electronic component firm to aggressively target design engineering publications, but fail to target vertical publications in key industries like the medical device or automotive markets.
Colligan Communications will make sure horizontal and vertical marketing efforts are seamlessly integrated.
Ready to become more profitable?
Let´s Get Started
Do you have a marketing challenge? We would love to hear about it!