Our Expertise
Digital B2B Marketing
It has been clear for years that digital marketing is the way of the future. The COVID years created new urgency among brands to upgrade their digital B2B marketing game. Increasingly, brands that do not have have strong digital marketing presence are in danger of getting left behind.
Foundation of Digital marketing success
Digital Marketing Toolboxes
Where do your digital B2B marketing resources live? Do your employees have access to them at the click of a finger? With a few more clicks can they tweak those resources with the changes they need? Can they quickly send out materials that are well-designed, perfectly branded and on message?
We understand that an efficient digital marketing library and digital marketing toolbox are key components of a strong digital marketing program.
We know how to scale this foundational step up or down to meet the precise needs of different clients.
New Priorities for Success
Powerful Websites
Websites have changed. Has yours?
Gone are the days when a strong B2B website could simply deliver differentiated value messaging presented in a visually compelling way.
Today, the BACKSIDE of your website is just as important (perhaps even more so) as the front of it.
In today’s media-saturated market, no amount of gorgeous visuals or brilliantly written content will make a site successful on its own.
To be impactful, your website MUST ALSO be highly visible. Today, highly visible means page 1 of internet search results. Prospects are simply very unlikely to click to page 2.
We help our clients produce powerful websites combining strong visual and written messaging with superior searchability.
website Development strategy
We Focus On…
Context
Both external (How can we make your site stand out from the crowd?) and internal (What are key company marketing objectives now and five years from now?) context is essential for success.
Content
Both visual and written content play a key role. We combine strong visual branding with compelling, value-centered messaging for maximum impact.
Visibility
Quality SEO is not an afterthought. It is part of the foundation of a successful B2B website. We carefully design your website architecture to ensure your site will be highly searchable.
Engage Your Audience
Marketing Videos
We all know the expression, “A picture is worth 1,000 words.” In today´s image-saturated marketing environment, a video is worth even more.
The good news is that with today´s readily available technology, simple marketing videos can be created quickly and cost-effectively while delivering significant marketing impact.
From concept through execution, Colligan Communications develops impactful marketing videos to engage target audiences in new ways.
We don´t stop there. We also provide proactive input on leveraging these videos on social media and elsewhere for maximum impact.
Growing Influence
Social Media
The B2B marketplace is still getting a read on social media. It is undoubtedly true that B2B audiences use social media very differently than their B2C counterparts. It is also true that social media´s role in B2B marketing success grows every day.
Consider this- B2B decisions are likely made
1) By a range of stakeholders instead of an individual
2) With a longer sales cycle than most B2C purchases
3) Based on value-driven rather than emotional messaging
Social media platforms are powerful tools for addressing each of these areas. On social media, B2B brands can readily share value-driven messaging to targeted audiences in a way that would have been unfathomable just a few years ago.
In terms of B2B digital marketing, social media also represents a powerful “low-hanging fruit” for optimizing the impact of existing sales tools. Why not have a strong YouTube channel to highlight all those product demonstration videos you already made? Why not post that excellent white paper on LinkedIn?
Not only can social media greatly broaden your reach, it can also have a very positive effect on your SEO.
And we are just getting started…
Additional Digital Marketing Services
We go beyond websites and marketing videos. Colligan Communications is a one-stop-shop for all your digital marketing needs.
Webinars
As sales teams reduce travel, this tool becomes an increasingly impactful way to deliver key messages.
E Newsletters
Talking directly to customers, prospects, and employees is a critical part of business.
TURNKEY PRESENTATIONS
Provide your sales team with tools that are on-message, well-branded, and easily updated.
Digital Impact Metrics
How effective is your digital outreach? Is your marketing journey bringing measurable results?