Our expertise
Traditional B2B Marketing
Traditional B2B marketing is a must, even in today´s increasingly digital world. Tried-and-true marketing tactics still play a key role in niche B2B markets. We know how to deliver truly impactful tools.
The Power of The Tangible
Catalogues & Brochures
Catalogues, brochures, and mailers are essential tools for traditional B2B marking. There is a power to tangible materials that digital resources cannot precisely match.
Colligan Communications helps companies weigh their options and select the type of catalogues, brochures and mail pieces that will best resonate with their target audience.
We then ensure the overall look and message of the pieces effectively deliver strategic company and product messaging.
We help you provide customers with precisely the information that they are looking for via the correct communication channels: digital, print or hybrid.
Low hanging Fruit
Training Modules for External & Internal Audiences
Training modules provide an overview of a company’s key products and capabilities for different audiences.
Colligan Communications creates multi-media presentations in audio and non-audio formats tailored to your target audiences, including reps, distributors, and potential customers.
We also help you determine other uses for each training module, such as webinars and inclusion on company websites and various social media platforms.
But why stop there?
For a strategic message to be impactful, it must be repeated consistently at every level of an organization.
To this end, Colligan Communications prepares corporate communications campaigns that educate employees on what key company messages are (and why) and how they are being delivered to target audiences.
B2B brands often overlook internal communication programs and message training. They are often pleasantly surprised to witness how simple and effective internal communication and message training programs can be.
Traditional B2B Marketing: Communicating Value
Product Spec/Sales Sheets
Well-designed sales and technical spec sheets are vital for concisely conveying key performance characteristics or general product differentiators.
When well-executed, succinctly stating important information in an easy-to-read sales sheet can have a significant impact.
Colligan Communications creates a wide range of sales and spec sheets for all audiences.
Frequently we deliver sales sheets in a wide range of languages for global brands.
We consider your company’s positioning, messaging, and goal for each piece when we develop marketing collateral.
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Do you have a marketing challenge? We would love to hear about it!