Colligan Communications
Our Expertise
We are experts in B2B marketing. Our specialty lies in B2B marketing for industrial manufacturing brands. We know how to quickly come to speed in new markets to provide concise and powerful messaging about even the most complex technologies.
01. B2B Marketing
B2B clients sell on value rather than emotion. Their sales cycles are longer and higher value. Their clients are interested in relational rather than transactional relationships. We know how to market to your audience.
02. Industrial Marketing
We have over 15 years experience with industrial marketing on a global level. We understand the unique challenges and opportunities this market presents.
03. New Markets
Is your product technologically complicated? Hard to explain? We excel at coming to speed quickly about even the most advanced technologies. Then we create clear and concise messaging that resonates with target audiences!
Colligan Communications
B2B Marketing
Successful B2B marketing requires communicating the right message to the right audience via the right channel.
The right message will need to focus on value and expertise (rather than on emotion or humor).
The right audience will often be a range of stakeholders rather than an individual. Marketing should focus on communicating value to their work persona.
The right channel will likely actually be several channels as the sales cycle is longer and customers are looking for a more robust relationship or partnership.
We know how to identify, reach, and capture the attention of your target audience.
Our Specialty
Industrial Marketing &
Manufacturing Marketing
For over 15 years, we have specialized in global marketing programs for industrial and manufacturing brands.
Industrial marketing addresses specific challenges and benefits from specific advantages.
Common challenges for these brands include fighting commodity pricing and creating concise value messaging for complex technologies. Frequently, these brands commit the error of over-emphasizing the technical details of their technology over the value their products provide customers.
One advantage these brands can leverage is that their customers are exceptionally receptive to value-based messaging. This is especially true when value is communicated in quantifiable terms. “Our system can reduce your downtime by up to 30%” is a MUCH stronger statement than “Our machine features minute technical details A, B, and C and will speed up your line.”
NEW MARKETS
Coming to Speed Quickly
We Quickly learn how to communicate the value of even complicated technologies
One of the areas where we excel is at quickly acclimating ourselves to a new market. We know not only how to come to speed on complex technologies, but also how to quickly distill the differentiating value of these technologies into concise and impactful messaging. We have helped customers with marketing a wide range of technologies including those listed below.
Pad Print Equipment
Equipment, supplies, and services for applying two-dimensional decoration on three-dimentional products.
Hot Stamp / Heat Transfer equipment
Equipment, supplies, and services for applying foil or labels to a wide range of products.
LEDs & LCDs
High-efficiency LEDs and LCDs. Optical range across
Industrial Printheads
Industrial piezoelectric inkjet printheads for packaging, solar and textile applications.
Marking / Coding / Labeling Equipment
Equipment and supplies for marking or labeling secondary packaging across a wide range of industries.
Heat Seal Equipment
Equipment and supplies for providing suppier heat seals.
Infrared detectors & Emittors
Magnetic components & Assemblies
Industrial inks
For printing on compenents, products or packaging.
Our Expertise
Range of IndustriesWe help our clients sell their products in many industries. We have experience promoting our clients technologies in a wide range of markets including: appliance, automotive, cosmetic/ personal care, electrical component, food, medical device, packaging, signage, solar, sporting goods, textile, and wine/spirits.