Events
Colligan Communications guides clients through every stage of preparation and implementation for media events. From the development of strategic messaging and attention-grabbing program elements to seamless execution and event follow up, our deep event planning expertise and wide array of global media contacts allows us to create memorable events that will exceed expectations.
Trade Shows
Trade shows require a significant commitment of time and resources. In order to maximize the value of trade show investments, Colligan Communications has developed a three-step approach to our trade show support.
Pre-show
- Assist with the (re)design and creation of trade show booths and marketing collateral materials to ensure they support strategic company and product messaging.
- Write and distribute pre-show press releases to publications preparing show previews in order to drive attendees to the company booth.
- Provide media training to executives who will be participating in media interviews.
At-show
- At-show press releases/kits are created and distributed to encourage coverage in highly-read post-show roundups.
- Simultaneously a larger electronic press release distribution is done to include relevant journalists unable to attend the event.
- We make every effort to obtain coverage in Show Daily publications to drive traffic to the booth.
- Where possible, at-show interviews are pitched, coordinated and conducted with journalists in attendance. This can lead to inclusion in post-show round up articles as well as to future editorial opportunities.
Post-show
- Colligan Communications follows up with key editors to ensure they have all the product information, photography and captions they need as they begin to prepare their show summary articles.
Domestic and International Press Tours
Press tours are designed to get you in front of select, influential members of the media for face-to-face conversations that can increase your company