Public Relations
Public Relations: a broad range of tactics used to deliver strategic messages to key audiences through digital and print media.
Colligan Communications provides a wide variety of public relations services designed to build off each other for maximum impact.
Media Relations
Even the most strategically crafted articles will not be successful if they are not published in the right publications. There are three key elements to successful media outreach:
Media List Development
Accurate and comprehensive media lists are the foundation for any successful public relations campaign in that they ensure maximum pick up of materials and therefore, ROI for investment in public relations efforts. It is key to update and maintain both horizontal and vertical media lists for all key geographic regions.
Editorial Calendar Research and Outreach
Compiling a master editorial calendar outlining when relevant topics will be covered provides a company with the opportunity to seize low-hanging fruit by reaching out to journalists who are writing about relevant topics in advance of their editorial deadlines to help ensure your company is included in industry round-up articles.
Regular Media Outreach
Ongoing proactive media relations includes regular outreach to relevant trade publications to see what journalists are writing about with the goal of identifying additional opportunities for publicity. Where possible, executive interviews should be arranged to allow the company to comment on relevant topics and position itself as a thought-leader in the industry.
Media Training
Facing media interviews can be daunting if you aren